SEO

1. Be certain to register your site with Google Webmaster Tools.

Google offers this free tool which allows you to monitor your site from a Google perspective. Make yourself the search engine. You will be able to monitor your site’s performance and analyze how successfully you are marketing your services online. Process is quite simple indeed. Simply add your site on Google’s Webmaster Tools dashboard. Verify with Google that you are the owner of the site and your purpose is to register with them.

2. Brainstorm and make sure to create a search-friendly URL

Your URL must describe your content. Your paramount concern here is someone should be able to know what your site is about simply from the URL. Keeping URL brief is the correct idea.  The shorter it is the easier it will be to write down as well as remember.

3. Aim for static over a dynamic URL.

Content in a static URL will remain unchanged unless there are changes manually made to the HTML. This will provide connectivity to the destination without having to call a script. Dynamic URLs are  addresses that process scripts to reach a destination. The difference you must  understand  is that static URLs are treated differently by search engines. “!”, “*” and “%” symbols aren’t user friendly, especially in the case of referencing or writing down a website.

4. Avoid Avoid Avoid Sub-domains.

Using multiple sub-domains are absolutely  unnecessary which makes your address far longer and more complex than it should be. You may receive more hits on search engine results but you will ruin your  link and trust value.

5. Make certain to remove any duplicate content.

Pages lacking quality are seen as duplicates and have been stored by search engine databases such as Google in a secondary supplemental index. Competitive pages remain in the main index. Furthermore, as of today 2/24/14 these same pages are no longer in a supplementary index, rather they are quite often filtered out altogether. One example of this is when you search something on Google and the search engine tells you it has omitted some results similar to those already displayed. Making sure your content is unique and different from other pages online will help you to not become one of these omissions.

6. Guest Blog in exchange for links.

Keep in mind that blogging sites and writers don’t always put out new content regularly.  Approach sites to ask if you can guest blog. Post content and get a few links in writing the post. Depending on the popularity of the site you will guest blog on, it very well may help drive traffic to your site or your link. Our premium members receive all of the secrets of course. (Proven inexpensive and very informative and wise investment might I add).

7. Exercise Public Relations to receive links from media.

Link building ideally should be a component of PR efforts. It advances efforts to engage the public and inform them of whatever good or service you or your client provide(s). If your links can go beyond what the media reports on, using content that provides information the media or PR may not have, then link building will be of value to both the media and the reader. Assist Public Relations further their pursuits through link building which is mutually beneficial for SEO. For example, many PR reps think once media coverage has been obtained that’s as far as they need to go. However, following up to have a link put into the story on whatever online media outlet it is on furthers PR goals as well as the firm’s SEO ability. Not to mention it can bring more traffic towards the media outlet as well. All parties WIN.

8. Sponsor events in exchange for links.

Whether a local conference or meeting, or a nationally known race for a cause such as Cancer or preventing or even drunk driving,  people are always looking for sponsorship. Not only can you receive PR and media coverage from brand name display on-site for the event, but you can get a link on the event’s page where everyone registers or checks for information. Furthermore, ask to sponsor the event again the following year. This will help keep your link up for two or more years instead of one. The advantage is that your link will remain up in between the time until it occurs again. The same can be said similarly for donating and sponsoring both charities, non-profits, and even contests.

9. Create a contest.

A step up from sponsoring a contest is creating your very own contest. Have participants write about and link your contest from their sites or blogs. This will surely help advance link building for your contest as well as your site. People will be posting about your content and this will only go up and up as more individuals participate.

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